How to use instagram for interior design: Showcase your portfolio & gain clients
Optimising Your Instagram Profile & Bio
All businesses need to consider a well-thought-out Instagram bio that is clear and concise for the consumer to digest while scrolling through the platform. It’s also imperative that all future customers or users visiting your page are aware of what you do in the first 5-10 seconds of engaging with your profile.
Here is a small checklist of features to consider when setting up your business account on Instagram:
Catchy Instagram Handle
Concise Bio
Highlight Setup
Action Button Feature
Website Link
This approach and the rollout of consistent feed posting will influence greater engagement levels across the entire account.
Creating an Effective Content Strategy
Why post without a purpose? Users should feel and identify the branding synergy between your Instagram page and the other existing channels across your business, such as your Website, Facebook, Email and Office/Retail Space. A digital footprint instils consumer interest when viewing your content, so please don’t forget to utilise the branding material and explore your inner creativity when creating content for Instagram.
A considered list for your future planning is shared below:
Create A List Of Goals
Setup and Plan Your Content Calendar
Consistent Posting
Get Creative
Engaging Captions
Relevant Hashtags
Following this simple strategy with a considered level of consistency will help boost your overall account’s reach and engagement.
Importance of hashtags and geotags
Hashtags have come a long way since early users started to realise the importance and value they bring to a post to drive better organic growth and engagement. In today’s day and age, it isn’t as simple as it seems… Instagram is renowned for forever making changes to the way the algorithm favours the organic growth of one account. Hashtags have always played a key role by allowing creators and businesses to grow organically and reach new audience groups, but it’s important that the hashtags you use speak directly to the content that is being shared, ensuring the algorithm works in your favour.
Geotags work in similar ways to hashtags by boosting your overall search rankings and assisting with ongoing visibility across various audience groups that are showing interest in categories or subcategories related to your business. Discovery is also another key benefit that plays an important role in driving foot traffic to your shop as the users utilise this tool as a way to research future destinations.
Benefits of Stories and Reels
Formatting across the Instagram platform is designed to showcase a variety of content forms such as graphics, stills & motion. The most engaging form of content being consumed today is video content. With the influence of TikTok, studies show Instagram Stories and Reels are the key features a user prefers to consume their content.
The two features of the Instagram app provide great value to any user on the platform, here is a list of benefits to consider when deciding to spend more time and energy across Instagram stories and reels:
Reels can help grow an audience
Reels boost engagement levels with followers
Stories are great for sharing behind-the-scenes content
Stories can help drive interest in new updates and limited offers or information
Algorithm favours Reels and can help with organic growth
Bottom Line
Instagram as a platform still has many added benefits to growing a business’s awareness when taking the right steps to build a community and audience around your business.
Implementing the listed tips and tricks will assist in providing greater chances of developing consistent organic growth across your account(s).
If you are looking for any further assistance or guidance with your Instagram or social media growth, please enquire HERE.